Lori Powers, Chief Executive Officer
Leading the Powers team, Lori has developed an unrivaled agency model specializing in franchise and multi-unit systems. It is this strategic vision and her unparalleled agency management that have helped Powers Agency thrive. Under her leadership, the agency produces results-driving work for brands like Home Helpers, Ameriprise Financial, Frisch's Big Boy, Penn Station East Coast Subs and more. Drawing on her 20+ years of experience and her innate understanding of how to connect client goals with long-term consumer needs, she develops solid messaging and creative strategies as the foundation for clients’ success.
Krista Taylor, Chief Marketing Officer
A self-proclaimed geek who’s also an adventure lover, Krista sees each day as an opportunity to learn something new. She leads with enthusiasm and knowledge gained from her 20+ years of franchise marketing experience. Her unit sales and system sales increases for brands like Frisch’s Big Boy, Pfizer, Penn Station East Coast Subs, Oppenheimer Funds, and Baskin Robbins stem from her passion for turning research and business analytics into practical knowledge for expanding clients’ business. Krista is a well-rounded leader with experience in nearly every facet of the industry: design, copywriting, branding, media planning, budgeting, online digital marketing . . . the list goes on; she’s done it all. Krista is a Leadership Cincinnati grad, MBA guest lecturer at Northern Kentucky University, and swears the blood in her veins is blue—“Go, UK!”
Mark Wesling, Chief Financial Officer
Competing in nine marathons, including Boston, New York, Chicago and Honolulu, has taught Mark a lot about succeeding in life and in the ad biz, too. “If you don’t put in the work, you’ll pay the price on race day.” Mark puts the work into the oversight of clients’ budgets and spending. With an MBA in finance, 30 years of account, finance and new-business experience, and a background in client service, Mark brings a unique understanding to agency financials and client needs. His undeniable joy for life brings laughter and fun wherever he goes—especially to his monthly Cigar Club lunch.
Terry Dillon, VP, Creative Director
With more than a decade in the entertainment and advertising industries, Terry’s brain has evolved into a full-throttle idea factory. In Los Angeles, he worked on top sitcoms including That ‘70s Show, Two and a Half Men and The Big Bang Theory. Hollywood taught him the art of high-stakes storytelling and revealed an irrational fear of famous, beautiful people. More recently, he’s developed award-winning work for the Ohio Lottery, Western & Southern Life, Dannon, Long John Silver’s and White Castle and won national attention for creating pop-culture sensation Scooter the Neutered Cat.
Eric LaVette, Director of Client Engagement
A marketing and sales professional, Eric LaVette has a diverse background in sales, marketing, business development, and entrepreneurship. He’s been fortunate enough to work in the digital media space for over 12 years and has been a leader in helping businesses with their marketing & sales efforts. Blessed with a rare gift for making personal connections, Eric is a skillful communicator in both one on one and group settings. With a strong educational background that includes a bachelor's degree in Management/Marketing and a MBA in marketing and e-commerce from Keller Graduate School, Eric LaVette has marketing, business development, and advertising campaign management skills that are among the best in the industry.
A great leader who has enthusiasm and passion for sales, Eric has held various leadership positions that include: : Owner/CEO (Vette Marketing), Director of Sales & Marketing (S-Net Communications), Director of Internet Marketing (Chio One Wellness Centers), and District Sales Manager (SuperMedia). In every position he has been a top producer with results that have deeply impacted the organizations bottom line. He is naturally unselfish and always puts the company and his team needs first, which results in gaining the “buy in” and instant trust from his employees. As an accomplished leader, he enjoys rolling up his sleeves and going out into the field to support the needs of the business.
Courtney Craig, Account Manager
Hailing from Cincinnati, Courtney is a graduate of the University of Louisville (LOO-i-vull) where she majored in Marketing and minored in Spanish and International Business. Spent the two years after college in Tulsa, Oklahoma as a Teach for America Corp Member teaching third grade. Courtney loves to travel. She hopes to make it to all 50 states; she’s currently at number 24. Indiana’s next on her list. She loves her pet pug, Bubb, and she has a disturbingly large collection of pug-related knick-knacks.