Consumer Marketing to Drive Franchise Systems
POWERS agency builds and runs consumer marketing programs that drive traffic, leads and revenue at the unit level while reinforcing the value of your national investment. We connect national strategy with local execution so ad fund dollars turn into real visits, ticket sales and service appointments in every market.
Our purpose is to maximize the impact of your national and systemwide programs by gaining traction locally. When franchisees see clear results and know how to activate your playbook, satisfaction rises, participation increases and the system becomes more cohesive.
Built for franchised consumer brands
We focus exclusively on franchised organizations and operate as an extension of your team. We learn your proven system, then implement it as intended at the local level.
We start by leveraging programs, assets and resources you already have in place, keeping more of your budget in outreach that drives response. Franchisees receive clear weekly reporting so they always know what’s running, what it’s producing and what comes next.
Consumer marketing services
POWERS agency supports national, regional and local consumer marketing for brands in restaurants, home services, health and wellness, retail and more. Our work spans planning, creative, digital, social and on-the-ground activation, all tied to lead generation and sales.
Key services include:
- National campaign and promotional planning aligned to your brand calendar.
- Local market execution for individual units, co-ops and corporate locations.
- Content marketing and social media to keep your brand visible and relevant.
- Digital advertising and lead generation programs to drive inquiries and visits.
- Community relations, events and grassroots efforts to build local awareness.
- Coordination with other agencies and vendors to keep everything on-plan and on-brand.
How we work
We typically start with a pilot program, then expand as results and trust build. Programs usually begin with a 4–6 month initial phase, followed by 90-day renewals so we can adapt to your needs and seasonality. We don’t require long-term commitments; we earn them with results and franchisee advocacy.
Our team invests in learning your technologies and training as your owners do, so we can plug in smoothly and be easy to manage.
A partner focused on system success
We do what’s best for the franchisee and the system. Our team is positive, service-minded and committed to keeping programs simple to understand and easy to follow.
We don’t overpromise or deviate from your brand goals; we stay aligned with your strategy and bring recommendations to you first. Owners receive straightforward weekly reporting on activity and measurables, making the value of consumer marketing visible and repeatable at the unit level.