The Ask: "We've been selling the same pumpkin pie for decades. Can you get people to savor this pie again?"
Our Response: We sparked a good-natured rivalry with a local bakery.
Even The Wall Street Journal Took Notice
Both companies have clearly benefited from the spat. Frisch's, which typically sells 90,000 pumpkin pies during its 16-week selling window, saw a 5% uptick the first year. The bakery, with an average of 2,500 pumpkin pies during the Thanksgiving season, saw a 20% jump in sales.Read the entire article by clicking here