National Level Strategy Made Accessible to Your Zees
POWERS agency provides hands-on local store marketing support so individual locations can turn national programs into daily traffic, sales, and community visibility. We connect your brand strategy to what actually happens in and around each store.
Built for franchisees and field teams
Our model reflects how franchise systems really operate: different experience levels, different markets, one brand playbook. We act as an extension of your field and marketing teams to:
- Turn national campaigns into local plans owners can execute.
- Support new openings, underperforming stores and priority markets.
- Keep locations on-brand while empowering smart local activation.
Our goal is simple: make it easier for each location to market consistently and prove that the marketing is working.
Local store marketing services
Local planning and coaching
- Quarterly or annual local marketing plans.
- Location-level goals for traffic, sales and key promotions.
- One-on-one coaching and office hours.
- Checklists, toolkits and calendars for execution.
Digital and social presence
- Optimization of local listings and review platforms.
- Social content guides, calendars or full execution per location.
- Localized creative that stays on-brand and reflects the community.
- Guidance for review generation and response.
Paid media and local advertising
- Local paid search and social campaigns by trade area.
- Geo-targeted efforts for specific offers or dayparts.
- Co-op and matching programs with brand oversight.
- Simple, clear performance reporting for owners.
Community and grassroots outreach
- Local partnership strategies (schools, youth sports, employers, nonprofits).
- Event planning support from openings to ongoing community events.
- Playbooks for fundraisers, sponsorships and sampling.
- Toolkits with scripts, outreach templates and follow-up steps.
New store opening and relaunch support
- Pre-opening awareness and lead/guest capture.
- Opening week event strategy, offers and promotion.
- First 90-day plans focused on repeat visits and word-of-mouth.
- Extra coaching and reporting for new owners.
How we work with your system
We integrate with your existing programs, assets and tech so owners experience one connected system, not another vendor. We coordinate with corporate marketing, field support and operations to keep everything in sync.
We often start with a subset of locations to prove the model, then expand as we show lifts in traffic, sales and owner satisfaction.
Franchisees receive concise updates on what ran, what it cost and what it produced. This transparency builds trust, reinforces the value of national and local programs and gives leadership clear visibility at the ground level.
Why brands trust POWERS for local support
- Purpose-built for franchised organizations.
- A “do what’s best for the franchisee and the system” mindset.
- Focus on implementation — not just plans on paper.
- Partnership approach that supports long-term growth and brand consistency.